Sources list for WENDY'S MCDONALD'S MARKETING STRATEGY ANALYSIS:

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Stock Market Investment Strategy

Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
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Symantec

Benjamin Gomes-Casseres, "Do You Really Have an Alliance Strategy?" Strategy & Leadership, v26:4 Sep-Oct 1998, 6-11
Symantec

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